Lettering works gifs
COLLABORATOR
Lettering Works
THe ask + APPROACH
HIGHLIGHTS
I first worked with Chelsie Tamms of Lettering Works as a graduate student completing a strategic planning project for her brand design studio.
Fond of the bright and comforting look of her illustrations that have made their way through Chicago as stickers and more, I eagerly welcomed the opportunity to animate 6 of them to create GIFs to use on Instagram stickers. The selected illustrations were animated then published on Instagram by way of Giphy.
2.3 M Stickers Views total.
203.3K Gif and Sticker Views in 1st month of launch. 40.8K Gif and Sticker Views in first two weeks of launch.
GIFs allowed Chelsie to be accepted into Giphy Creators program.
CHICAGO
STICKERS
CHICAGO
STICKERS
Role: Storyboarding, Animation, Publishing
Role: Storyboarding, Animation, Publishing
FROM GIPHY TO THE GRAM
After animating the illustrations, I published them on Giphy for LetteringWorks, allowing them to be used on Instagram once LetteringWorks became a verified creator account.
Search "LetteringWorks" on Instagram
to use the stickers!
ANIMATION
PROCESS
ANIMATION
PROCESS
STORYBOARDING
STORYBOARDING