Launching her first book Dear Black Girls, through Melinda French Gates’ Moment of Lift Books, WNBA multi-champion A’ja Wilson aimed to inspire girls, women, and others to embrace their authentic story and the people who positively shape it. Working as a content strategist and producer with the Soze agency, I focused on uplifting the emotional pull of the book through digital content to mirror A’ja’s writing approach and relatable storytelling.

Using my skills in content strategy, I helped lead the direction of digital content, developing concepts for the book’s pre-launch, publication week, and post-launch social media assets. Focusing on a video priority approach informed by initial auditing of A’ja’s channels and digital trends, I wrote video scripts and edited several videos--including the book’s trailer, which combined archival footage of A’ja’s early childhood, collegiate highlights and basketball career with her narration--to amplify her story among the book's key audiences through share-worthy content.