CLIENT
MARCH ON WASHINGTON
Drum Major Institute
x National Action Network
x The Soze Agency
THe ask + APPROACH
HIGHLIGHTS
For the 60th Anniversary of the March on Washington, I worked with the Soze agency to create digital content and assemble a social press kit for key speakers and influencers to drive awareness and amplify the message of this march not being a commemoration, but a continuation of Dr. Martin Luther King Jr.’s legacy and dream. I also designed a static graphic option for the kit and animated one of the event’s primary posters. The 60th Anniversary for the March on Washington was organized by the King Family, National Action Network and Drum Major Institute.
Graphics shared/reposted by key influencers and celebrities including Kerry Washington (7.4M Followers), Jenna Ushkowitz (951K Followers) and Anika Noni Rose (358K Followers).
Graphics contributed to overall campaign which achieved 69,001,094 in combined reach.
GRAPHIC
ASSETS
GRAPHIC
ASSETS
Role: Animation, Graphic Design
Role: Animation, Graphic Design
NOT A COMMEMORATION,
BUT A CONTINUATION.
NOT A COMMEMORATION,
BUT A CONTINUATION.
To boost the digital amplification, I animated the campaign's main poster for sharing on social media.
Design by Zach Norman
To boost the digital amplification, I animated the campaign's main poster for sharing on social media.
Design by Zach Norman
FIGHT FOR THE DREAM
FIGHT FOR THE DREAM
To offer variety in assets for influencers to share, I designed a graphic that resembled a vintage march campaign poster.
To offer variety in assets for influencers to share, I designed a graphic that resembled a vintage march campaign poster.
SOCIAL SHARES