152,805 total impressions and 134,913 total reach from Aug-Dec 2023.
Caption copywriting for STA’s Megan Thee Stallion Instagram content.
Creating concepts that became top performing organic content pieces.
HIGHLIGHTS
The goal of the Ad Council’s Seize the Awkward (STA) campaign is simple: encourage young adults to have peer to peer conversations around mental health, a proven tactic as it relates to decreasing suicide rates. I was brought on as a content strategist with the Soze Agency to develop creative social media concepts to engage, educate and empower STA’s demographic with a focus on 16-24 year olds in Black and Hispanic/Latine communities.
As a content strategist, I helped build upon the success of STA’s established Instagram page by transforming resources from STA’s mental health partners (The JED Foundation and American Foundation for Suicide Prevention) into relatable and actionable content ideas (attention grabbing graphics and videos) that centered our target audience.
THe ask + APPROACH
SEIZE THE AWKWARD
SEIZE THE AWKWARD
CLIENT
CLIENT
Ad Council
x The Soze Agency
Ad Council
x The Soze Agency
THe ask + APPROACH
HIGHLIGHTS
The goal of the Ad Council’s Seize the Awkward (STA) campaign is simple: encourage young adults to have peer to peer conversations around mental health, a proven tactic as it relates to decreasing suicide rates. I was brought on as a content strategist with the Soze Agency to develop creative social media concepts to engage, educate and empower STA’s demographic with a focus on 16-24 year olds in Black and Hispanic/Latine communities.
As a content strategist, I helped build upon the success of STA’s established Instagram page by transforming resources from STA’s mental health partners (The JED Foundation and American Foundation for Suicide Prevention) into relatable and actionable content ideas (attention grabbing graphics and videos) that centered our target audience.
152,805 total impressions and 134,913 total reach from Aug-Dec 2023.
Caption copywriting for STA’s Megan Thee Stallion Instagram content.
Creating concepts that became top performing organic content pieces.
Megan thee stallion
Megan thee stallion
Role: Caption Copywriting, Content Strategy
Role: Caption Copywriting, Content Strategy
It's okay to not be okay
It's okay to not be okay
Seize the Awkward (STA) partnered with Megan Thee Stallion for a PSA encouraging young adults to embrace vulnerability and check in on their friends.
I supported the campaign on STA's Instagram by writing video captions that captured Megan's voice, emphasized key themes, and resonated with her audience. Additionally, I conceptualized how the PSA’s messaging could be integrated into a feed post.
Seize the Awkward (STA) partnered with Megan Thee Stallion for a PSA encouraging young adults to embrace vulnerability and check in on their friends.
I supported the campaign on STA's Instagram by writing video captions that captured Megan's voice, emphasized key themes, and resonated with her audience. Additionally, I conceptualized how the PSA’s messaging could be integrated into a feed post.
That's What
Hotties Do
That's What
Hotties Do
I GOt two ears,
i'm listening
I GOt two ears,
i'm listening